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When is the best time to sell your property?

14-Sep-2017
Sold by Realmark
When is the best time to sell your property? Are there sales trends for when competition is higher or lower? What are the real estate cycles and how do you make the most of that knowledge when either buying or selling?

John Percudani, Managing Director of Realmark with over thirty years of experience in the real estate industry, is here to answer these questions for you.

What are peak selling times?
What is seller’s advantage?
What is buyer’s advantage?
How can a real estate sales professional help you?


Peak selling times


Have you ever noticed a flood of real estate flyers in your letter box during spring?

Yes? That’s because the period from post winter through to early summer is widely regarded as one of real estate’s peak selling times.

But equally popular is late summer through autumn, where again you will see a rise in properties for sale in your neighbourhood.

There are plenty of thoughts about why the real estate market is more popular at these times of the year – ranging from the pleasant weather, to good timing with the financial year quarters, as well as “that’s the way the industry works”.

Realmark’s statistics support the notion that spring and late summer are peak selling periods, with a marked increase in buyer activity at our home opens during these times also.

Seller’s advantage


Now that we know there are two peak selling times in the year, how can you make the most of this information?

If you are thinking of selling your property it is in your interest to be well prepared (see 4 Elements of a great sale).

In John’s opinion, it is best to bring your property to market at the beginning of the peak selling times, i.e. late August/early September for the spring selling period or late January/early February for a late summer sale.

This is to give you the ‘first mover advantage’.

This means being at the beginning of the race, grabbing the advantage of the first wave of buyers coming into the marketplace, having everything prepared so that your property is presented in the best light and having all the information you need to make an informed decision as to which offer to accept and when.

It will be a competitive time to sell, but with more buyers in the marketplace it’s also a good time to find the right buyer for your property.

Ensure you:

  • Prepare your property to stand out (presentation)

  • Select an appropriate selling method (methodology)

  • Invest in marketing to attract your desired buyer audience (marketing), and

  • Choose an agency with the ability to provide good advice and achieve an optimum result for your property.


Buyer’s advantage


If you are looking to buy, the market will be flush with opportunity for you too.

Increased seller activity means more properties and fresh opportunity on the market – making it an ideal time to find your dream home, buy an investment property, downsize to an apartment, or upgrade to a bigger house with room for your growing family. The peak selling season will give you more choice to find the property that suits you.

To get the advantage, John recommends you “prepare for the race” because more opportunity equals more competition. You need to enter this hive of activity prepared and well informed:


  • Have a clear picture of what you need and want

  • Understand what the market is doing, by researching the location and sales figures for the area, and

  • Know your financial capacity, and find a loan that is right for you.



A prepared buyer is a confident buyer. And when preparation meets opportunity, that’s where you’ll find your perfect property.

How can a real estate sales professional help you?


Everyone wants the best deal when it comes to buying or selling and Mr. Percudani says “don’t be afraid to engage a professional to aid you”.

The peak selling times are competitive and you will likely feel the pressure of trying to make all the right decisions – after all, buying or selling a property is often one of the biggest investments many West Australians will make.

With Realmark, you can be assured of working with an award-winning and highly resourced West Australian company.

Our business philosophy is aimed squarely at customer satisfaction, innovative marketing and real results.

We start by listening. We learn as much as we can to better understand your priorities, and take the time to carefully assess your property.

Once we’ve understood your needs, there are four important things we will discuss and decide with you:

Selling choices.
Depending on your goals, we’ll advise you on the merits of fixed price, set date sale, auction, or another selling choice.

Pricing strategy.
We’ll compare your aspirations with recent sales evidence and formulate a pricing plan.

Marketing campaign.
We’ll work with you to optimise how we promote your property to attract the highest number of potential buyers.

Constant feedback.
We’ll keep you informed and up-to-date on developments throughout the selling process.


Engaging a professional for business advice is similar to upfront insurance; ensuring you have everything ticked off so you are firing on all cylinders. And by choosing a Realmark sales representative to help you, you will benefit from a plethora of industry experience and knowledge, giving you the confidence to make the buying or selling decisions that are right for you.

Request an appraisal with Realmark today

Sold by Realmark