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 May 2025

Regional Property, City Buyer: How Smart Marketing Secured a Premium Sale

2879 Pemberton Way, KARRATHA INDUSTRIAL ESTATE WA 6714

  • 4499
  • Industrial/Warehouse

The Challenge

Karratha’s commercial property market is fuelled by local demand from mining and service industries, but the buyer pool isn’t limited to the Pilbara. Investors from Perth and beyond are increasingly recognising the strong rental yields and long-term growth potential of regional WA. The key is knowing how to reach them.

The tenant is a global company who has a strong presence in the resource sector and has recently been awarded a substantial new contract with Woodside.

The property was launched to market as a leased investment at $1.6M. To achieve a premium result, Dave Rowe knew the right buyer might not be local.

Agents on this listing

Dave Rowe

+61 400 313 566

Commercial Sales and Leasing Executive

Realmark Urban | Hardingham Team

What did we achieve?

40

Enquiries generated

There were over 40 enquiries generated from accross the state.

X

Multiple offers

The client received multiple offers with different prices and terms.

X

Sold above asking price

Sold to a Perth investor who first spotted the property in The West Australian. 

Dave's approach

Instead of relying solely on the usual online channels, Dave extended the reach with a print campaign in The West Australian’s Wednesday commercial section, strategically targeting Perth-based investors. By thinking bigger and marketing beyond Karratha, Dave tapped into a whole new audience.

Why it matters

This sale proves that successful outcomes in the Pilbara’s competitive commercial property market don’t just come from listing a property — they come from smart strategy, tailored marketing, and knowing how to connect with the right buyers, whether they’re in Karratha, Perth, or beyond.

, Senior Sales Representative

From the outset, talking a strategic approach set our property apart. Instead of relying on local exposure alone, we broadened the campaign to reach Perth-based investors through targeted print advertising in The West Australian. The results spoke for themselves.

Dave Rowe

Commercial Sales and Leasing Executive

The Takeaway

Thinking bigger delivers more. By combining local expertise with innovative marketing, Dave achieved a result that exceeded expectations — unlocking the property’s full potential and securing a standout sale.

Looking to sell your commercial property? With the right strategy, your buyer could be closer than you think, or hundreds of kilometres away.


Speak directly with:

Dave Rowe

+61 400 313 566

Commercial Sales and Leasing Executive

Realmark Urban | Hardingham Team