July 2026
A fresh strategy turns years of trying into a successful sale
70/155 Adelaide Terrace, EAST PERTH WA 6004
- 3
- 2
- 2
- 173
- Apartment
Overview
After several unsuccessful attempts by several different agents to sell 70/155 Adelaide Terrace over the years, the owners appointed Roberta Ceresa with a clear challenge: present the property in a way that better reflected its quality and attracted the right buyers. The 173sqm, three-bedroom apartment offered generous living spaces, two car bays and elevated Swan River views from Level 23, but its previous campaigns had not fully translated those attributes into buyer interest. Roberta repositioned the property through professional presentation, targeted marketing and consistent buyer follow-up, ultimately delivering the successful outcome the sellers had been seeking.
Agents on this listing
What did we achieve?
Turning previous attempts into a successful campaign
After multiple unsuccessful campaigns by multiple different agents over several years, a refreshed approach to positioning and presentation by Roberta resulted in a successful sale for the owners.
Creating meaningful buyer engagement
The campaign generated 27 recorded inspections, with Roberta maintaining consistent follow-up and gathering detailed feedback to understand buyer motivations and objections throughout the campaign.
Building a stronger digital presence
Professional photography, video, digital advertising and premium portal exposure gave the apartment greater visibility, generating 82,990 photo views, 3,675 floorplan views, 441 video views and 226 saves on realestate.com.au.
Seeing the property differently
Understanding why previous campaigns had fallen short before taking the property back to market.
Roberta recognised that the challenge wasn’t the quality of the apartment, but how its value had previously been communicated. The campaign was rebuilt around the features that made the residence distinctive: its Level 23 position, expansive Swan River outlook, generous proportions and elevated apartment living. Professional photography, video and carefully considered presentation gave prospective buyers a clearer sense of the property and created a stronger reason to reconsider the opportunity.
Turning attention into genuine buyer interest
Combining stronger presentation with active buyer management throughout the campaign.
Marketing created visibility, but sustained buyer engagement was equally important. Roberta remained closely involved with prospective purchasers throughout the campaign, following up enquiries and inspections while gathering detailed feedback around price, strata costs, location and individual circumstances. The campaign report demonstrates repeated follow-up with interested parties rather than relying on exposure alone, allowing the strategy to remain informed by genuine market response as the campaign progressed.
The apartment always had qualities worth recognising. The opportunity was to present those qualities in a way that gave buyers a better understanding of what made the property special. With the right presentation, a clear strategy and consistent follow-up, we were able to create renewed interest and ultimately achieve the outcome the sellers had been waiting for.
Roberta Ceresa
The right strategy changed the outcome
When a quality property isn’t connecting with the market, sometimes the opportunity lies in how the story is told.
70/155 Adelaide Terrace demonstrates the value of looking beyond a property's previous sales history and reconsidering how it is positioned for the market in front of it. Through stronger presentation, targeted exposure and considered buyer engagement, Roberta gave the apartment renewed relevance and delivered a successful result after several previous attempts, giving the owners confidence that the property had finally received the campaign it deserved.