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Why WA's changing market rewards a different kind of thinking

For several years, Perth's property market rewarded those who could move fast. The next phase will reward those who move smart.

We've spent years measuring market strength through price growth and selling speed. But neither tells the complete story, particularly as WA emerges from an extraordinary period of sustained growth, intense buyer competition and historically limited housing stock.

Cotality's October 2026 data reveals an interesting shift. Perth dwelling values declined 4.7% over the September quarter yet remain 10.1% higher annually. Meanwhile, total advertised listings have increased 64.7% compared with a year earlier, and sales volumes have fallen 18.8%.

These figures deserve a more tempered interpretation. We are not seeing evidence of an imminent market collapse, but rather a recalibration after a historically elevated period. The pace of growth is adjusting, competition is becoming more measured, and individual property fundamentals are carrying greater weight. This changes the questions we should be asking.

In this market, the question buyers should be asking isn't simply whether a property is cheaper than it was months ago. It's whether the price reflects the quality of the asset, its future relevance to your needs, and the alternatives available.

During periods of limited stock, urgency can influence decisions as much as the property itself. Buyers compete for availability, sellers benefit from momentum, and the distinction between price and underlying value can become blurred. That equation is changing.

Perth remains Australia's fastest-selling capital, although median selling times have increased from 11 to 26 days over the past year. Importantly, this is still approximately twice as fast as a more typical WA market, where selling periods can extend beyond 50 days.

The market is taking longer to transact, but that does not mean it has lost its underlying strength. Buyers have more time to assess opportunities, while sellers face greater competition for attention. More choice does not automatically mean better value. A property's location, functionality, condition and long-term relevance remain fundamental. What changes is how closely those qualities are examined.

Equally, sellers need to understand that yesterday's market conditions are not today's pricing strategy. The strongest results will come from recognising where a property sits in its market and positioning it accordingly.

This presents an opportunity to reconsider the method of sale. Well-executed auction and Set Date Sale campaigns can establish a defined timeframe that affords smart buyer consideration and seller market feedback.

WA's property market is not running out of opportunity, the nature of that opportunity is changing. The advantage no longer lies simply in moving first, it lies in knowing when to move, what to pursue and how to distinguish genuine value from market noise.


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Contributors to this article:

John Percudani

(08) 9328 0999

Managing Director & Licensee

Realmark Commercial

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