The Challenge
Karratha’s commercial property market is fuelled by local demand from mining and service industries, but the buyer pool isn’t limited to the Pilbara. Investors from Perth and beyond are increasingly recognising the strong rental yields and long-term growth potential of regional WA. The key is knowing how to reach them.
2879 Pemberton Way was launched to market as a leased investment at $1.6M. To achieve a premium result, Dave Rowe knew the right buyer might not be local.
Dave’s Approach
Instead of relying solely on the usual online channels, Dave extended the reach with a print campaign in The West Australian’s Wednesday commercial section, strategically targeting Perth-based investors. By thinking bigger and marketing beyond Karratha, Dave tapped into a whole new audience.
The Results
- 40 enquiries generated
- The client received multiple offers with different prices and terms.
- Sold to a Perth investor who first spotted the property in The West Australian Newspaper.
Why It Matters
This sale proves that successful outcomes in the Pilbara’s competitive commercial property market don’t just come from listing a property, they come from smart strategy, tailored marketing, and knowing how to connect with the right buyers, whether they’re in Karratha, Perth, or beyond.
"From the outset, talking a strategic approach set our property apart. Instead of relying on local exposure alone, we broadened the campaign to reach Perth-based investors through targeted print advertising in The West Australian. The results spoke for themselves." said Dave
The Takeaway
Thinking bigger delivers more. By combining local expertise with innovative marketing, Dave achieved a result that exceeded expectations — unlocking the property’s full potential and securing a standout sale.
Looking to sell your commercial property? With the right strategy, your buyer could be closer than you think, or hundreds of kilometres away.