This week, Realmark’s Group Operations Manager, Elizabeth Christou, attended an exclusive Macquarie Bank boardroom session on the future of AI for business, led by Justin Kabbani, one of Australia’s leading speakers on practical artificial intelligence.
The discussion centred on how business leaders can move beyond the hype and instead build real-world AI capability that delivers measurable value. Justin, who has worked with brands such as Uber, Freedom, Destination NSW, and PepsiCo, shared how organisations are integrating tools like Microsoft Copilot, ChatGPT, and Google Gemini to improve performance, streamline operations, and unlock creativity across teams.
Key Takeaways
Before adopting AI, Justin challenged attendees to ask: Does this deliver a better, more seamless, more reliable service? AI’s purpose, he explained, isn’t just efficiency - it’s enhancing customer experience and business reliability.
He also encouraged leaders to rethink how work gets done: “If you’re doing the work, you’re doing it wrong.” AI should handle repetitive tasks, allowing people to review, refine, and focus on strategic thinking.
Justin noted that businesses must also understand how their clients are using AI, as it’s rapidly reshaping expectations around responsiveness and service. Search and property platforms are already being disrupted, for example, Google’s AI summaries are changing how users consume information, while real estate portals may soon evolve to aggregate and interpret listings in smarter ways.
His “Horses vs. Porsches” analogy captured the pace of change: businesses that fail to modernise risk being left behind. Yet AI, he emphasised, isn’t replacing creativity, it’s expanding it: “People once said using AI is cheating; now they say not using AI is cheating.”
Practical AI Workflows and Use Cases
Justin introduced a simple but effective workflow:
Prime → Prompt → Produce
Provide context, craft the right prompt, then refine the output.
Some practical examples included:
- Meeting and event summaries: using ChatGPT to capture notes, summarise discussions, and generate presentations, training materials, or articles.
- Automated insights: scheduling daily prompts to analyse data, summarise key changes, and suggest next actions.
- Finance and operations: running AI-driven “mini-audits” throughout the year to identify anomalies early and improve accuracy, saving time and cost compared to annual reviews.
Governance and Responsible Use
A strong theme was responsible AI implementation. Governance, privacy, and clear policies are essential to protect business and client information. Most attendees agreed that robust IT support, whether in-house or external, is critical to ensuring safe and effective rollout.
The Opportunity for Realmark
Many Realmark team members already use ChatGPT for marketing and communication, but the session reinforced the potential to integrate AI more deeply, particularly through Microsoft Copilot. As Liz noted, “AI isn’t replacing people; it’s enhancing how we work. Businesses that thrive will combine human intelligence with machine capability to create smarter, faster, and more innovative outcomes.”
For Realmark, this means adopting AI in a secure, creative, and responsible way, empowering teams to deliver exceptional service and stay ahead of industry change. Insights from other business leaders showed how AI tools like Copilot are already streamlining administrative work, improving decision-making, and freeing up time for strategic focus. The message was clear: AI isn’t the future, it’s the present - and those who embrace it responsibly today will lead tomorrow.