Building a strong personal brand in real estate rarely happens by accident. For Miles Garner, one of Realmark Urban’s longest-serving agents, it has been shaped through consistency, authenticity and a clear understanding of how people connect with agents today.
1. Start before everything is defined
Early in his career, Miles worked alongside an agent with a strong online presence and didn’t initially see the need to build his own. That changed when he began operating independently and recognised the value of creating a platform that reflected him. Rather than waiting for the perfect plan, he started, allowing the brand to evolve over time.
2. Use personality as a differentiator
Miles believes social media only works when content engages quickly. If it isn’t entertaining, educational or inspiring, it’s easily ignored. With attention spans shrinking, showing personality, humour and self-awareness have become essential, not optional, for agents wanting to cut through.
3. Focus on familiarity, not just exposure
While digital platforms increase visibility for property listings, Miles sees their real value in relationship-building. His content allows people to feel they know him before making contact. By the time a client reaches out, trust and familiarity are often already established.
4. Align your brand with your values
Miles’ long-term commitment to Realmark is closely tied to the business’ values-led culture, shaped by Anita and John Percudani. For him, consistency, ethics and authenticity strengthen both personal brand and professional outcomes, helping attract the right clients.
For Miles, personal brand is not about volume or visibility alone. It’s about showing up consistently, staying true to your values and allowing trust to build naturally over time.