Insights
- Timing creates leverage, not risk for a smart sales result
- The success of summer campaigns isn’t seasonal — it’s strategic.
The Realmark Summer Property Collective
While many assume the property market slows over summer, informed sellers and sales representatives know something different. It’s not about rushing to market. It’s about understanding timing and using it to your advantage.
Forward-thinking property owners who choose to bring their homes to market during the summer period, when buyer intent is high and competition is low take advantage for the summer market. In addition, by bringing them together under the Realmark Property Collective banner our expert real estate agents and represenatives are able to elevate buyer engagement.
Summer buyers are highly motivated
Summer time and the end of year for many is when life decisions come into focus.
Families are together, routines are paused, and people have the headspace to plan their next move. Property portals consistently experience strong engagement throughout late December and January, with buyers actively browsing, comparing, and shortlisting.
These aren’t casual lookers. Often they’re buyers who:
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Missed out earlier in the year
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Are relocating for work or lifestyle
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Want to be settled before the new school year or financial year
When your property is available in summer, it meets buyers at a moment of clarity, not distraction.
Less competition, greater impact
Over many years we see a a surge of listings competing for attention at the same time. Summer, by contrast, offers a scarcity advantage.
Stock levels remain low throughout January, yet buyer demand stays steady. With fewer properties on the market, available listings in our experience receives more visibility and more genuine interest.
Results backed by experience
Last summer, Realmark Karratha put these insights into action, launching a select group of properties during the holiday period as part of a collective of residential properties in the Karratha property market.
Led by Jordan James, Director and Licensee for Realmark Karratha and Realmark Geraldton, seven properties were listed and launched on Boxing Day 2024. The results were compelling: four properties sold by 10 January 2025, with the remaining three under contract before Australia Day 2025.
This wasn’t chance. It was the outcome of strategic timing combined with Realmark’s proactive, market-led approach to real estate.
Is summer the right time for you?
While others pause, Realmark remains fully engaged, creating momentum when the market is quieter and attention is easier to capture.
Selling in summer isn’t for everyone but for the right property, in the right hands, it can be a powerful advantage.
If you’re considering selling in early 2026, now is the time to explore whether summer selling could deliver a stronger result.
Reach out for a confidential conversation or start with an current market appraisal to see if your property is suited to Realmark Summer Property Collective.