Realmark was pleased to welcome Adam Campbell, Director and Industry Principal at MRI Software (APAC), for an exclusive training session with our residential and commercial teams.
With nearly 30 years in real estate prop-tech, Adam has helped redefine how agents work. Adam co-founded MyDesktop in 1997 and later building Vault CRM, now integrated into MRI Software’s global suite. His innovations continue to shape how agents connect with clients and manage their businesses.
At Realmark, ongoing training and professional development are central to how we operate. Adam’s visit provided valuable insight into the latest Vault CRM innovations, how they’re applied in the field, and how the platform continues to evolve to meet customer expectations.
More than a product update, the session was a masterclass in using technology thoughtfully - showing how the right tools can transform the way agents work, connect, and create value for clients.
Here are some of the standout themes from Adam’s session:
Data Hygiene is the Foundation of Performance
For any CRM to be truly powerful, the data within it must be clean, consistent, and current. Adam emphasised that accuracy is what transforms technology from a tool into a trusted business partner, enabling smarter insights, stronger relationships, and better results for clients.
The Data Room: Elevating Client Collaboration
The new Data Room function offers a more transparent and professional way to manage deals and listings. Agents can instantly share curated documents through secure links, monitor engagement, and maintain full visibility over client interactions, enhancing both efficiency and confidence in every transaction.
Working Smarter Through Automation and AI
Vault’s workflows, templates, and AI-assisted tools are designed to help agents communicate proactively and deliver a more consistent client experience. By automating the routine, agents can focus on what matters most: relationships, negotiation, and strategy.
Looking Ahead: Innovation with Purpose
Adam provided a glimpse into the future of Vault CRM, where design and functionality are merging to create a more intuitive and integrated user experience. These developments will continue to refine how agents work, adapt, and deliver value in a fast-evolving market.
Realmark’s representatives across both residential and commercial divisions actively engaged with the session, embracing the changes and exploring how these tools can elevate their service and client experience.
At Realmark, we recognise that technology alone doesn’t drive success, people do. By continually investing in training and adopting the latest innovations, we empower our teams to deliver clarity, confidence, and results in an ever-changing property landscape.